n'est pas

Cingular
:30 Television
"Game On"

Open on a cheeseburger spinning in mid-air. It spins faster and slowly morphs into a spinning basketball.

Pull back to reveal a crowded basketball game.

SFX: Crowds cheering, whistles blowing, general basketball noise.

Focus in on Shaquille O'Neal, who slam-dunks the basketball.

SFX: Guitar solo.

The moment Shaq hits the ground after slam the camera cuts to a close-up. He turns around to reveal he is eating a cheeseburger.
Shaq gives the camera a big "thumbs-up" and begins to speak:

SHAQ: Science is fun!

TITLE CARD: Cingular. Raising the bar.